Walkers are looking for a campaign to beat the ‘I’m fine’ auto response. With a target audience of 18-30, they want to get the nation talking.
The solution to the Walkers campaign is Talkers. a conversation starter allowing people to get salty or cheesy thoughts off their chest with use of social media.
As part of our Talkers campaign, we created specific packaging for the campaign to encourage customers to speak up and get something off their chest instead of responding with ‘I’m Fine’.
Alongside this, we created multiple touch points to get the nation talking.